REBRANDING OF THE ICONIC CLETO REYES LOGO
DESCRIPTION
This project aims to revitalize the Cleto Reyes brand identity while preserving its heritage and legacy. Known for its world-class boxing equipment, Cleto Reyes has built a strong reputation over decades. However, modernizing its logo can attract a broader audience, including younger generations and international markets.
OBJECTIVE
To create a contemporary logo that embodies the spirit of boxing, Mexican culture, and craftsmanship, while maintaining the authenticity and trust associated with the Cleto Reyes name.
PROCESS
Research & Inspiration: Dive into the history of Cleto Reyes, boxing culture, and Mexican aesthetics to ensure the redesign reflects the brand's core values.
CONCEPT DEVELOPMENT
Explore modern and minimalist design approaches, focusing on the colors of the Mexican flag and typography that evoke strength and resilience.
LOGO REDESIGN
Develop multiple logo iterations, balancing innovation with tradition.
PRESENTATION
Showcase the final logo with applications on gloves, apparel, and promotional materials.
OUTCOME
A rebranded Cleto Reyes logo that honors its legacy while resonating with a contemporary audience.
