Cholita is a make-up brand built around confidence, attitude and identity. Inspired by Chola culture, Latin aesthetics, glamour and strong female presence.
The project blends beauty, fashion and street influence into a bold visual universe.
The project blends beauty, fashion and street influence into a bold visual universe.
The project included the complete creative direction and development of the brand.
— Branding and visual system —
— Packaging and product design —
— Editorial direction and digital campaign imagery —
— AI generative models —
— Styling, photography and visual storytelling —
— Packaging and product design —
— Editorial direction and digital campaign imagery —
— AI generative models —
— Styling, photography and visual storytelling —
Every element was designed to feel bold, sensual and cinematic, mixing beauty campaigns, Latin street culture and contemporary fashion editorials into one coherent brand language.
Cholita was developed as a recognizable and expandable universe capable of existing across products, campaigns, social content and cultural collaborations.
Part II coming soon.
